Karachi Fashion Week launched

I seen in Mostly read News Paper that The promotional ceremony of Karachi Fashion Week 2009 was launched at a local hotel on Tuesday. Karachi Fashion Week 2009, the four day fashion event that is going to be held from October 15 to 18 at Golf Club, will be hosted by Fashion Pakistan in collaboration with an event management company Triple E.The launch was a part of promotional measures to provide people with regular updates and information on the event and its participants.The ceremony was headed by Fashion Pakistan C.E.O, Ayesha Tammy, Arshad Siddiqui (Triple-E collaborator) and Sultana Siddiqui (Chairperson of Hum TV).Ayesha Tammy said on the occasion that their efforts meant “to encourage, promote and facilitate the development and growth of the fashion industry in Pakistan, make it competitive in the international market, and also to build on relationships with buyers and foreign designers to promote investment”. She explained that during Fashion Week (October 15 to 18), they would not only observe works of famous designers like Maheen Karim, Maheen Khan, Rizwan Beyg, Deepak Parwani, Adnan Qardesi and Shamael Ansari, but would also encourage emerging designers”.She added that they would showcase the best of Pakistani fashion and established designers would share the runaway with new and emerging talent in the categories of couture, prêt, men’s wear and women’s wear.Ayesha Tammy said that Memorandums of Understanding had been signed with several international fashion institutions and she hoped to present the collection of one international designer each day of the Fashion Week.She added that though Fashion Week was purely a fashion show, they hoped that in the future they would provide vocational training for emerging designers and hold workshops for fashion journalists.The ceremony was attended by many famous fashion related personalities. Acclaimed designer Maheen Khan and Fashion journalists Zurain Imam, were present also present on the occasion